Exhibition Information

			In 2022, our daily life is looking differently as the speed of change. Many essential things, which used to be, are no longer valid, and something that has been maintained for a long time looks entirely different.

Here you can meet fonts in a completely new way. Our fonts are not printed on paper to communicate feeling or provide information for computers. It may not be originally meant to be read. You can simply play with the fonts. We face a new wall every moment through 'play' to feel, hear, and look unfamiliar, rather than understanding fonts.

Seoul Hall of Urbanism & Architecture collaborates with DDUNGSANG Corp., a letters-branding subsidiary of Yoondesign Group, Korea's representative font company, to explore new possibilities of a combination of wall which has played various roles through shape, material properties, color and light, and fonts which have played a role in the delivery of information after civilization. DDUNGSANG Corp., which proposes next-generation fonts and typography, took a new approach to fonts as a tool of play to touch and feel, rather than limiting them to letters to read and write.

(Source = SEOUL HALL OF URBANISM & ARCHITECTURE)