Exhibition Information

Exhibition view

(Source=Thaddaeus Ropac)

Exhibition view

(Source=Thaddaeus Ropac)

Exhibition view

(Source=Thaddaeus Ropac)

Exhibition view

(Source=Thaddaeus Ropac)

			Thaddaeus Ropac Seoul presents Tom Sachs: Rocket Factory Paintings, the first exhibition dedicated entirely to the American artist’s celebrated breakthrough Rocket Factory NFT collection. Fourteen paintings depicting iconically branded Rockets and Rocket Components will be on show. The exhibition, which runs concurrently with the artist’s solo shows at Art Sonje Center and HYBE Insight, completes the first comprehensive survey of Sachs’ work in Seoul.

Drawing inspiration from the Conceptual art movement between 1968-1972, the Rocket Factory NFT collection presents a framework: a series of conditions, a set of rules, but the results are left for the community to decide. From the 150,000+ possible ways to combine the 30 iconically branded Component NFTs, the community gets to choose which 1,000 Rocket NFTs the world deserves.

The thirty brands are each pop culture icons, including Chanel, Budweiser, Coca-Cola and Apple, among others. Here, Sachs builds a Rosetta stone between Pop art and Conceptual art. Together, these brands form a self-portrait of the artist, within which viewers might recognise themselves. ‘Brands form our sense of tribal belonging,’ says Sachs about his choices. ‘In my childhood, at the kitchen table we would discuss dad’s new car or mom’s new dress. Brands are the foundation of the dominant religion of our era – consumerism.’
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(Source=Thaddaeus Ropac)